Pokémon Card Market Report — July 2026
Zapdos ex (FireRed & LeafGreen) led the Pokémon card market, up 87.9% over the past 30 days.
CardTrack's monthly read on the Pokémon card market, built from live blended values across 6,288 tracked cards. Movement is each card's change vs the previous month's close.
The market, in plain English
Let's start with the headline: the CardTrack Pokémon Index, which tracks 6,288 liquid cards, ticked up +2.2% over the past 30 days. Not exactly fireworks, but a genuinely solid month when you consider what's happening underneath the surface. Because while the index as a whole barely moved, individual cards were doing wild things. Zapdos ex from FireRed & LeafGreen nearly doubled, up 87.9% to $280, and Registeel ex wasn't far behind at +83.3%. Even a $61 card like Sableye jumped 82.9%. That's the real story of July — this isn't a market drifting sideways, it's one where a handful of specific cards are getting rediscovered while plenty of others quietly went the other way, like Flareon ☆, which gave back nearly 88% after what was clearly an overheated run.
Zoom out to the rest of the trading card world and Pokémon's month looks a bit more mixed depending on which slice you're measuring. Our broad hobby comparison had Pokémon down 8.1% over the same window, even as the other major games mostly held steady or crept higher — One Piece +1.6%, Magic +2.9%, Yu-Gi-Oh! +0.7%, Lorcana +1.2%. So take your pick: the deep, liquid index says Pokémon is up modestly, while the narrower market-wide read says it cooled off faster than its peers. Both things can be true at once in a hobby this large — it just tells you the average card and the "market" aren't always the same conversation.
Against other assets, Pokémon's +2.2% held its own. Gold added 1.5%, the S&P 500 was basically flat at -0.1%, and Bitcoin ran a bit hotter at +2.5%. So cardboard kept pace with crypto and beat both stocks and gold this month — which is a nice reminder that this hobby isn't just noise sitting next to "real" investments anymore, even if nobody should be betting the mortgage on a Charizard. If you want to see where the big money is actually sitting right now, the most valuable Pokémon cards list and the CardTrack 100 are both worth a scroll.
Honestly, it was a quieter month than the individual card swings might suggest — the real action was concentrated in a handful of names rather than a broad rally. Keep an eye on Pokémon prices heading into August; if this rotation into older, overlooked ex and star cards keeps going, it could be the start of something more interesting than a one-month blip.
📈 Top 10 risers
| # | Card | Value | 30d |
|---|---|---|---|
| 1 | $280PSA 10 $3,730📍 Last sold $100 Raw · 27 Jun · 12 sales/90d | +87.9% | |
| 2 | $220PSA 10 $4,550📍 Last sold $70 Raw · 27 Jun · 12 sales/90d | +83.3% | |
| 3 | $61📍 Last sold $7 Raw · 24 Jun · 12 sales/90d | +82.9% | |
| 4 | $127📍 Last sold $40 Raw · 27 Jun · 12 sales/90d | +82.5% | |
| 5 | $38PSA 10 $325 | +82.5% | |
| 6 | $500 | +81.6% | |
| 7 | $36 | +79.5% | |
| 8 | $58PSA 10 $495 | +77.9% | |
| 9 | $100 | +77.5% | |
| 10 | $98📍 Last sold $34 Raw · 26 Jun · 12 sales/90d | +77.5% |
📉 Top 10 fallers
| # | Card | Value | 30d |
|---|---|---|---|
| 1 | $245PSA 10 $18,661📍 Last sold $1,050 PSA 1 · 27 Jun · 12 sales/90d | -87.7% | |
| 2 | $40 | -87.2% | |
| 3 | $79 | -84.3% | |
| 4 | $499📍 Last sold $15,000 BGS 9 · 25 Jun · 12 sales/90d | -74.7% | |
| 5 | $45📍 Last sold $99 Raw · 27 Jun · 12 sales/90d | -71.6% | |
| 6 | $47PSA 10 $1,125📍 Last sold $65 Raw · 27 Jun · 11 sales/90d | -71.5% | |
| 7 | $48PSA 10 $3,333📍 Last sold $50 Raw · 19 Jun · 12 sales/90d | -68.9% | |
| 8 | $37 | -67.7% | |
| 9 | $45PSA 10 $2,421📍 Last sold $307 PSA 6 · 25 Jun · 12 sales/90d | -67.3% | |
| 10 | $71PSA 10 $6,000📍 Last sold $90 Raw · 26 Jun · 12 sales/90d | -66.2% |
💵 Biggest dollar movers
| # | Card | Value | $ move | 30d |
|---|---|---|---|---|
| 1 | $245PSA 10 $18,661📍 Last sold $1,050 PSA 1 · 27 Jun · 12 sales/90d | −$1,747 | -87.7% | |
| 2 | $499📍 Last sold $15,000 BGS 9 · 25 Jun · 12 sales/90d | −$1,473 | -74.7% | |
| 3 | $449PSA 10 $18,457📍 Last sold $1,200 PSA 3 · 27 Jun · 12 sales/90d | −$465 | -50.9% | |
| 4 | $79 | −$422 | -84.3% | |
| 5 | $999PSA 10 $8,400📍 Last sold $700 Raw · 27 Jun · 12 sales/90d | +$399 | +66.5% | |
| 6 | $970PSA 10 $7,148📍 Last sold $500 Raw · 25 Jun · 12 sales/90d | +$332 | +52.1% | |
| 7 | $831📍 Last sold $1,050 Raw · 29 Jun · 12 sales/90d | +$331 | +66.3% | |
| 8 | $675PSA 10 $3,338📍 Last sold $1,024 BGS 8.5 · 27 Jun · 10 sales/90d | −$325 | -32.5% | |
| 9 | $262 | −$320 | -55.0% | |
| 10 | $40 | −$272 | -87.2% |
🏆 PSA 10 premium leaders
Biggest raw → PSA 10 multipliers — where grading adds the most. See the full Grading ROI index →
| # | Card | Raw | PSA 10 | Premium |
|---|---|---|---|---|
| 1 | $33 | $1,300 | 39.9× | |
| 2 | $400 | $15,878 | 39.7× | |
| 3 | $190 | $7,502 | 39.5× | |
| 4 | $93 | $3,674 | 39.4× | |
| 5 | $27 | $1,059 | 39.4× | |
| 6 | $153 | $6,010 | 39.3× | |
| 7 | $62 | $2,418 | 39.2× | |
| 8 | $32 | $1,237 | 39.2× | |
| 9 | $38 | $1,500 | 39.2× | |
| 10 | $372 | $14,550 | 39.1× |
💎 Grading ROI spotlight
Where grading pays off most — the PSA 10 best case beside the expected return once every grade is weighted by its gem rate, after cost. Full Grading ROI index →
| # | Card | Gem rate | Best case | Expected |
|---|---|---|---|---|
| 1 | 8.9% | +$70,920 | +$10,997 | |
| 2 | 2.1% | +$137,906 | +$7,784 | |
| 3 | 40.1% | +$13,083 | +$6,040 | |
| 4 | 8.4% | +$38,920 | +$5,690 | |
| 5 | 5.4% | +$23,829 | +$4,308 | |
| 6 | 10.9% | +$15,749 | +$3,447 | |
| 7 | 46.2% | +$6,317 | +$3,213 | |
| 8 | 1.6% | +$63,203 | +$3,210 |
📦 Sealed product watch
| Product | Price | 30d |
|---|---|---|
| $196 | +70.7% | |
| $196 | +70.7% | |
| $196 | +70.7% | |
| $196 | +70.7% | |
| $196 | +70.7% | |
| $148 | -41.0% | |
| $122 | -38.9% | |
| $978 | -22.6% | |
| $1,000 | -20.0% | |
| $81 | -18.5% |
Reading the July 2026 numbers
The CardTrack Index reads 105.9 this edition. That figure compares totals: the 6,288 cards in this basket are worth 5.9% more in total than the 5,934 cards in the June 2026 report's basket were. The +2.2% beside it is a different measure: the value-weighted average of each card's own move since that snapshot, leaving out any move beyond ±90%. The two agree to within 3.7 points this edition, so either one gives the same picture of how CardTrack's values moved.
Read the index as a measurement of CardTrack's own values, not as a market return. Both snapshots are blended prices, so when CardTrack changes how a price is computed, every card priced that way moves between editions without a copy changing hands. Even a reading as small as +2.2% belongs next to the movers above, not in a sentence about where the market went. The daily CardTrack 100 marks its own method steps, and the way a blended price is built is set out in how CardTrack prices cards.
Vintage here means cards from sets released before 2003 (812 cards this edition); modern chase means alt-art, illustration, special illustration, secret, rainbow, hyper and V-era ultra rarities (1,646 cards). Modern chase led by 2 points, +3.1% against +1.1% for vintage. Both baskets moved the same way, so the gap is about how far each went, not which way. The vintage basket is the smaller of the two, so a handful of expensive cards carry more of its average.
Zapdos ex from FireRed & LeafGreen tops the risers at +87.9%, now $280. 6 of the 10 risers moved 80% or more, close to the ±90% line beyond which a move is treated as bad data (90 cards crossed it this edition and were set aside). A move that near the cut-off deserves the same suspicion: open the card page and check the sales before reading it as demand. Of the 10, 1 is from sets released before 2003. The daily movers board shows the same kind of list updated every day rather than once a month.
At the other end, Flareon ☆ (Power Keepers) fell 87.7% to $245. One of the fallers is a Black Star promo; the rest come from booster sets. Percentages flatter cheap cards, so the dollar table ranks by the size of the move in money: Flareon ☆ (Power Keepers) moved −$1,747 to $245. 3 of the biggest dollar moves were rises and 7 were falls.
The PSA 10 premium table divides a card's PSA 10 price by its raw price and only considers multiples between 2× and 40×, which is why this edition's leaders sit between 39.1× and 39.9×. Raikou (POP Series 2) leads at 39.9×: $33 raw against $1,300 in a PSA 10. A big multiple says a gem copy is scarce next to raw ones; it says nothing about your chance of grading one, which is what the gem rate measures. The grading spotlight weighs that chance in. For Charizard (Skyridge) the best case after about $1,355 of grading and shipping cost is +$70,920, but only 8.9% of the copies in PSA's population report are 10s, so the expected result, valuing a PSA 9 at 40% of a PSA 10 and anything lower at the raw price, is +$10,997.
The sealed product table in this edition is identical to the June 2026 edition's, product for product and to the decimal, which means the 30-day sealed price changes behind it did not refresh between the two builds. Treat it as a stale reading rather than this month's sealed market; current prices are on the sealed Pokémon products pages.
The basket went from 5,934 tracked cards in June 2026 to 6,288 in July 2026. This report samples one snapshot a month; to follow a single card between editions, open its card page, where the price history is daily. Every figure above is in the JSON download below under the same free-to-cite terms, and earlier editions are in the Pokémon market report archive.
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Pokémon Card Market Report — July 2026. CardTrack, 7 July 2026. https://cardtrack.com/pokemon/reports/pokemon-card-market-report-2026-07<iframe src="https://cardtrack.com/embed/cardtrack-index" width="100%" height="240" style="border:0;border-radius:12px" title="CardTrack Pokémon Index"></iframe>
<p style="font:12px sans-serif">Source: <a href="https://cardtrack.com/pokemon/reports/pokemon-card-market-report-2026-07">CardTrack Pokémon Card Market Report</a></p><iframe src="https://cardtrack.com/embed/report?id=2026-07" width="100%" height="300" style="border:0;border-radius:12px" title="CardTrack Pokémon market report — July 2026"></iframe>Frequently asked questions
What is the CardTrack Index?
The CardTrack Index tracks the value of a basket of 6,288 liquid Pokémon cards, with sub-indices for Vintage (pre-2003), Modern chase and Graded (PSA 10). This edition it stands at 105.9, +2.2% over the past 30d.
Why are some big movers excluded?
Movers need a minimum value (≥ $30) and at least three contributing marketplaces, and any move beyond ±90% is treated as bad data rather than a real price change — 90 cards were excluded and flagged for review this edition.
Is vintage or modern doing better right now?
This edition, Vintage (pre-2003) moved +1.1% and Modern chase moved +3.1% over the past 30d.
Is a rising CardTrack Index a reason to buy Pokémon cards?
No. The index compares two snapshots of CardTrack's blended values, so it moves when prices move and also when CardTrack changes how a price is computed; this edition's +2.2% is a reading of those values, not a forecast. It describes where CardTrack's prices sat when the edition was built, not where they are going, and nothing in this report is financial advice.
How is the PSA 10 premium calculated?
It is a card's PSA 10 price divided by its raw (ungraded) price, and the table only considers multiples from 2× to 40×. This edition Raikou (POP Series 2) leads at 39.9×, $33 raw against $1,300 in a PSA 10. The multiple ignores grading cost and the odds of a 10, which the grading spotlight accounts for.
Methodology
The CardTrack Index tracks the value of a basket of liquid Pokémon cards, with sub-indices for Vintage (pre-2003), Modern chase (alt-arts, illustration/secret/rainbow rares) and Graded (PSA 10). Blended from eBay sold results, Fanatics auctions, TCGplayer and Cardmarket, updated daily. To avoid noise, movers require a minimum value (≥ $30), at least three contributing marketplaces, and any implausible move (greater than ±90%) is excluded and flagged for review. This is market data, not financial advice — prices can move quickly.